Two German Shepherds resting together in a Colorado alpine meadow at sunset, with snow-capped peaks in the distance.
FINDenn
Mission

Better matches. Fewer returns. More lasting adoptions.

FINDenn is an early-stage company working to bring a more evidence-informed understanding of dogs and adopters to the adoption process. We believe better outcomes begin with better understanding — not better assumptions.

Where we are FINDenn is currently in its research and development phase — studying the evidence, experience, and practical realities that shape successful placements, and building relationships with the people already doing this work firsthand.
The problem

Adoption decisions are personal, and the odds are stacked against everyone involved.

Shelters and rescues do enormously difficult work under real constraints — limited time, limited staff, and often only a short window to get to know a dog before finding it a home. Adopters, meanwhile, are making one of the most personal decisions of their lives, usually after a single visit.

Even with the best intentions on every side, that combination makes a good match hard to guarantee. When a placement doesn't work out, it's hard on the dog, the adopter, and the organization that worked so hard to place them in the first place. We think this is a problem worth understanding carefully, not guessing at.

What we're exploring

A clear destination, an evolving path.

Our destination is clear: supporting better, longer-lasting adoption outcomes. We believe reaching it starts with asking thoughtful questions, listening carefully, and building on research that already exists — not with assumptions. Right now, that work looks like:

  • Studying what reliably predicts a strong fit between a dog and a home
  • Learning from existing research on canine behavior, temperament, and adoption outcomes
  • Talking directly with shelters, rescues, and researchers about what would genuinely help
Research

We're building FINDenn by first learning from the research and people already working in this field — because thoughtful technology should be built by understanding what exists, not by assuming we know better.

Read more about our approach to research and collaboration →